Essay on Grolsch Beer Advertisement - 862 Words

Grolsch Beer: Using the Artistic Approach The advertisement for Grolsch beer, taken from the May 28, 1998 issue of Rolling Stone features Vincent Van Gogh’s Self-portrait. Grolsch beer uses three important components of argument (ethos, pathos, logos) to support their claim. However, logos is the most important because the audience must be able to logically interpret the ad. The advertisement connects with the audience by appealing to the reader’s logic of art history, while establishing a reputation of quality and credibility with the Grolsch name. Relying heavily on logos, the makers of this advertisement depend on the readers knowledge of the history of art and specifically of Van Gogh. The main text of the advertisement†¦show more content†¦Grolsch beer is attempting to prove that its beer is more desirable than other brands. It conveys the message that if you are willing to spend more on its beer, then the quality you receive is well worth the extra money. Finally, the claim of policy is found in the latter portion of this statement in the phrase enjoy it responsibly. Claims of policy assert that specific policies should be instituted as solutions to problems. Drinking alcoholic beverages can create many problems such as drunk driving accidents. Grolsch claims that if people drink their beer they can remain responsible. This statement is far from true, but is meant to bring together the claims of fact and value. Grolsch beer has been Master Dutch brewed since 1615, and its quality is ensured by this length on the market. The makers of the ad are trying to say that Grolsch beer is so high in virtue that it keeps people responsible when they drink. Grolsch also establishes its ethos by emphasizing the quality of its beer. The lower portion of the page contains the phrase Master Dutch Brewers Since 1615. The date in this statement is almost four hundred years old. The makers of this ad are hoping that people will assume that their beer has great quality since it has withstood the test of time. Therefore, GrolschShow MoreRelatedGlobal Forces and the European Brewing Industry1576 Words   |  7 Pagesthe cost of overall manufacturing. PESTEL Political factors: * Government organising public events in order to make public aware about the effects of alcohol consumption on the health. * Government is imposing restrictions on consumption of beer and alcohol products. * If anyone is influenced by alcohol in doing crime they are fined with high penalty. (The European Brewing Industry, 1999) Economic factors: * TheRead MoreTrue Brand Loyalty1659 Words   |  7 Pagesproduct? Nowadays companies still greatly appreciate the answer to this question but they have also realized that getting customers is not the only thing they need to do. In todays rapidly moving world consumers dont stick with products for life. 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