Cinnamon Chex Retailing Research Paper Example | Topics and Well Written Essays - 1000 words

Cinnamon Chex Retailing - Research Paper Example Manufactures, warehouses, and transporters maintain a timely delivery of products to their consumers. This paper explore the Cinnamon Chex; a food product popular in United States. It will endeavor to trace the production of Cinnamon Chex, its natural ingredients, and added ingredients. The paper further seeks to discuss supply chain, processing, delivery, and SWOT analysis. Finally, it will give the relevant recommendations about the product to consumers. Cinnamon Chex is a product taken as breakfast by many people. This food appears in a cereal meal that is highly nutritious (Crocker 49).Cinnamon Chex contains plant nutrients, mineral salts, and fiber. It is a whole grain meal. Cinnamon consumers have little information about its natural source. Cinnamon comes from the inner bark of several trees. These trees belong to genus cinnamonium that has a wide range of use in savory and sweet foods (131). The trees grow naturally in South East Asia, such as Bangladesh, and Sumatra. Cinnamo n cultivation takes two years to mature. After full maturity, drying of branches takes place subsequent removal of the rough, wooden outer barks through a scrapping process (58). Drying of Inner barks takes four hours in an ideal dry, warm environment. Use of wet surfaces promotes growth of pests. This form of agriculture is an export oriented. Exportation of cinnamon promotes foreign exchange, which creates trade links amongst nations. Cinnamon is a spice that enhances marketability of the products that utilize it in their preparation (121). To make it appealing to the consumer to buy this product, incorporation of various products is desirable. Some of these products include salted whole almonds, brown sugar, chopped dry apples, and vanilla yogurt-covered raisins. The major nutrients in Cinnamon Chex include proteins, carbohydrates, vitamins, fibers, and mineral salts. To prepare a sixteen -serving Cinnamon Chex, the recipe contains, one cup chopped apple, and two tablespoons ligh t corn syrup. It also has half a cup of vanilla yogurt covered-resins, one table spoon of ground cinnamon, a third cup of packed brown sugar, and five cups of wheat Chex. Margarine is also part of ingredients in a quarter -cup portion (243). Timely manufacturing and delivery of Cinnamon Chex is essential. Manufactures should observe safety issues. All practices involved in the processing must be in accordance with Food and Drug Act. Ignorance to maintain high health standards means endangering lives of consumers. It also risks the Cinnamon Chex sales because of the probability of closure of the manufacturing companies (79). Food and Drug Act has mandate to issue orders for immediate termination of services for the manufacturing company that violates Food and Drug Act. Traceability of Cinnamon Chex is an essential tool in a business venture. This tool ensures proper management of inputs and outputs, which results into major improvements in terms of quality and efficiency. A mechanism such as external auditing and advice on safety plays a big role to stabilize depreciating quality of Cinnamon Chex product. Cinnamon Chex retailers employ a standardized system of traceability. This enables an easy trace back of recent sales through immediate buyers. Traceability helps to restore of company’s reputation. However, it is not always perfect in food. Cinnamon Chex retailers are no exception. SWOT analysis endeavors to evaluate Strengths, Weaknesses, Opportunities, and